iProviProv
01 / 16
PATHFINDER CAREER SEEKER INTELLIGENCE

How Job Seekers Find Easterseals

Easterseals Arkansas — Real career seeker journeys tracked by Pathfinder first-party cookies

Source: Pathfinder · May–June 2026
iProviProv
02 / 16
CAREER SEEKER SUMMARY · LAST 30 DAYS

2,163 career visitors in the last 30 days.

2,163Career Visitors
30Identified Seekers
15High-Intent
13Job Search Queries Captured

Every journey below was tracked from the seeker's first website visit through their job search activity — no platform reporting, no assumptions.

iProviProv
03 / 16
CHANNEL ATTRIBUTION · CAREER VISITORS

Where career seekers come from

Direct787 visitors36%
Google Organic628 visitors29%
Meta / Facebook515 visitors24%
Google Ads112 visitors5%
Bing78 visitors4%
Email7 visitors<1%
Meta drives nearly 1 in 4 career visitors — the Employment campaign is working as a recruitment pipeline, not just an awareness play.
Job search queries captured: CNA, Care Coordinator, Direct Support Professional, Patient Care, Mental Health Technician, Mountain Home, Direct Care Worker
iProviProv
04 / 16
Real Seeker Journey · Easterseals AR

Journey eaf1f4b2: 35 days, 20 jobs browsed, then “Care Coordinator.”

Google Organic. 5 sessions. 91 total events. 20 unique job listings. Searched “Care coordinator” on final visit. Email captured Jun 13.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

First visit via Google Organic → /careers/Lands on careers page from organic search. Beginning of a 35-day journey.GOOGLE ORGANIC · FIRST TOUCH
Views Job #4146983, #4137138, #4135053Browses 3 listings on first visit — getting a feel for what’s available.3 JOBS BROWSED
5 days later
Returns — views 8 jobs in one sessionJob #4099947, #3410784, #3689069, #3494322, #3335193, #3856563, #4135053, #4122039. Serious research mode.8 JOBS IN ONE SESSION
25 days later
Deep-reads Job #4201087Scrolls to bottom 4 times — reading the full listing repeatedly. Also views Job #4171598.DEEP READ · 4x SCROLL
Returns 20 min later — re-reads Job #4171598Scrolls to bottom 4 times again. Comparing two listings side by side across sessions.RE-READ · 4x SCROLL
5 days later
Searches “Care coordinator” → submits formEMAIL CAPTURED. After 35 days of research, finally narrows to a specific role.SEARCH · FORM SUBMIT · IDENTIFIED
Continues browsing 8 more jobs after identificationJobs #3512948, #3477789, #3863858, #4246615, #3410642, #4239733, #4201087, #3477820, #3477526. Still exploring even after converting.POST-CONVERSION BROWSING
iProviProv
05 / 16
Real Seeker Journey · Easterseals AR

Journey 46d51c57: 7 visits in 19 days — Little Rock job seeker.

Direct. 7 sessions. 43 events. 3 job listings. Searched “Little Rock.” Kept returning to Job #3477526 across 3 sessions. Email captured May 29.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

First visit → /careers/Direct navigation to careers page. No referrer — typed URL or bookmarked.DIRECT · FIRST TOUCH
Returns 5 hours later — middle of the nightBack on the careers page at 2 AM. Can’t stop thinking about it.LATE-NIGHT RETURN
Returns twice more that eveningThird and fourth visits in under 24 hours.REPEAT ENGAGEMENT
7 days later
Searches “Little Rock” → submits formEMAIL CAPTURED. Then immediately views Job #3847695 and Job #3477526.SEARCH · FORM SUBMIT · IDENTIFIED
7 days later
Returns via homepage → /careers/ → browses jobsViews Job #3477774, Job #3477526. Visits /contact-us/. Goes back to Job #3477774, then #3477526 again.BROWSING · CONTACT PAGE
Final visit — goes directly to Job #3477526Has a favorite listing. Third session viewing this same job across 3 separate visits.FAVORITE LISTING · 3rd VIEW
iProviProv
06 / 16
Real Seeker Journey · Easterseals AR

Journey 94390781: Meta ad plants seed, 75-day nurture to conversion.

Facebook + Meta Ads. 9 sessions. 28 events. 75 days from first to last. Viewed Job #4146983 four times. Converted on DSP blog post via Meta ad. Email captured Jun 15.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

Arrives via Facebook referral → /careers/First touch from organic Facebook post. Seed planted.FACEBOOK ORGANIC · FIRST TOUCH
34 days later
Returns directly → views Job #4146983First time viewing this specific listing. Comes back same evening at 9:12 PM.DIRECT RETURN · 1st VIEW
Returns → Job #4146983 againSecond time on the same listing. Late night — thinking about it.2nd VIEW OF SAME JOB
Returns → Job #4146983 againThird time viewing the same listing in 2 weeks.3rd VIEW OF SAME JOB
Returns → Job #4146983 a 4th timeFour views of the same listing across a month. Back to /careers/ after.4th VIEW · COMMITTED INTEREST
12 days later
Clicks Meta ad → /become-a-direct-support-professional/IPR_EAS_WAIVER_DSP_TEST campaign. Scrolls entire DSP blog post. EMAIL CAPTURED — form submitted.META AD · FORM SUBMIT · IDENTIFIED
Clicks SAME Meta ad again → re-reads DSP postReturns to the same blog post via the same campaign. Scrolls to bottom again.REPEAT AD CLICK
Returns to /careers/ → scrollsStill engaged 4 days after conversion. 75 days from first touch to final visit.POST-CONVERSION RETURN
iProviProv
07 / 16
Real Seeker Journey · Easterseals AR

Journey 2adffe4b: Searched, submitted, called twice.

Google Organic. 4 sessions. 58 events. 2 days. Searched “Caregiver,” “Direct support professional caregiver northwest.” Submitted contact form, called twice from /thank-you/. Returned next day still browsing. Email captured.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

Arrives via Google Organic → homepage → /careers/Searches “Caregiver” on the careers page. Scrolls results.GOOGLE ORGANIC · FIRST TOUCH
Returns → /careers/ → /contact-us/ → identifiedVisits contact page. Form submitted.CONTACT PAGE · IDENTIFIED
FORM SUBMITTED → /thank-you/ → calls twiceLands on thank-you page. CALLS PHONE NUMBER. Then CALLS AGAIN one minute later. Urgency is real.FORM SUBMIT · 2x PHONE CALL
Goes back to /careers/ — searches “Dap,” then “Direct support professional caregiver northwest”Views Job #3847695 (reads twice). Still browsing after calling.POST-CALL SEARCH · NW ARKANSAS
Next day
Returns → /careers/ → views 3 jobsJob #3477774, Job #3847695, Job #4283004 (views #4283004 twice). Still evaluating the next day.NEXT-DAY RETURN · 3 JOBS
iProviProv
08 / 16
Real Seeker Journey · Easterseals AR

Journey 30cf3152: Clicked Brand ad, left as job candidate.

Google Ads (Brand). Single session, 21 minutes. 45 events. Submitted contact form, then browsed 5 job listings. Also explored /programs/children/ and /advocacy/. Email captured.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

Clicks Google Ad (Brand campaign) → homepageArrives via branded search ad (gclid confirmed). Scrolls homepage.GOOGLE ADS · BRAND · FIRST TOUCH
Visits /get-involved/advocacy/Exploring the organization’s mission before applying.ADVOCACY PAGE
Visits /contact-us/ → identifiedNavigates to contact page. Scrolls the form.CONTACT PAGE · IDENTIFIED
FORM SUBMITTED → /thank-you/Contact form completed. Email captured.FORM SUBMIT · CONVERTED
Navigates to /careers/ → Job #4146983Scrolls to bottom of listing. Reading the full job description.JOB BROWSING · DEEP READ
Views Job #3512948Scrolls to bottom. Second listing in 2 minutes.2nd JOB LISTING
Visits /programs/children/ → scrollsExploring the children’s programs. Interested in the org, not just a paycheck.PROGRAMS PAGE
Back to /careers/ → Job #4246615 → Job #3494322Scrolls to bottom on both. 4th and 5th listings.4th & 5th JOBS
Views Job #3410642 → scrollsFifth job listing. 21 minutes deep into one session. Came for one thing, left as a candidate.5th JOB · SESSION END
iProviProv
09 / 16
Real Seeker Journey · Easterseals AR

Journey 93e5ce33: Facebook organic, 3 visits in one day → application.

Facebook Organic. 3 sessions in a single day. 23 events. Viewed 2 specific job listings (#4099947, #3494322). Submitted form directly on Job #3494322. Email captured.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

First visit via Facebook → /careers/ → Job #4099947Early morning. Scrolls to bottom — reads the entire listing.FACEBOOK ORGANIC · FIRST TOUCH
4 hours later
Returns → /careers/ → Job #3494322Scrolls to bottom of listing. Reading a different position now.2nd JOB LISTING · DEEP READ
FORM SUBMITTED on Job #3494322Submits application form directly on the job listing page. Email captured.FORM SUBMIT ON JOB · IDENTIFIED
Continues browsing /careers/Still on the site after submitting. Scrolling through more listings.POST-SUBMIT BROWSING
Returns a third time → /careers/Third visit in a single day. Coming back to check again an hour and a half later.3rd SESSION · SAME DAY
iProviProv
10 / 16
Real Seeker Journey · Easterseals AR

Journey f1a7aaae: Bing → search → browse → Google Ad 3 days later.

Bing Organic → Google Ads. 2 sessions, 3 days apart. 12 events. Searched “direct care worker,” submitted form, browsed 3 job listings. Returned via a Brand campaign ad. Multi-channel attribution.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

Arrives via Bing search → /careers/Found Easterseals on Bing. Not Google, not Facebook — Bing.BING ORGANIC · FIRST TOUCH
Searches “direct care worker” → FORM SUBMITTEDImmediately submits the search/application form. Email captured.SEARCH · FORM SUBMIT · IDENTIFIED
Views Job #4099947 → #3494322 → #3512948 → #3494322 againBrowses 3 unique job listings. Returns to #3494322 a second time.3 JOBS BROWSED · 1 REVISITED
3 days later
Returns via Google Ad (Brand campaign) → homepageCame in on Bing, came back on a Google Brand ad (gclid confirmed). Two search engines, one candidate.GOOGLE ADS · BRAND · MULTI-CHANNEL
iProviProv
11 / 16
Real Seeker Journey · Easterseals AR

Journey 39108d52: Night shift CNA who researched the mission.

Direct. 3 sessions in 8 minutes. 52 events. Searched “7pm-7am” (night shift), “Professional aid, CNA work,” “Direct support professional CNA.” Explored /programs/, /about-us/history/, and blog content. Email captured.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

Arrives directly → /careers/ → scrollsDirect navigation. Knows the site.DIRECT · FIRST TOUCH
Searches “7pm - 7am”Scrolls results. Looking specifically for night shift positions.NIGHT SHIFT SEARCH
Searches “Professional aid, CNA work” → FORM SUBMITTEDIdentified. Email captured. Knows exactly what role they want.SEARCH · FORM SUBMIT · IDENTIFIED
Searches “Direct support professional CNA”Refining the search even after submitting. Scrolls results.POST-SUBMIT SEARCH
Homepage → /careers/ → homepage againNavigating around the site. Getting to know the organization.SITE EXPLORATION
Visits /programs/adults/ → /programs/children/Scrolls both pages. Wants to understand who Easterseals serves.PROGRAMS RESEARCH
Visits /about-us/history/ → scrolls to bottomReads the entire history page. This person cares about the mission.MISSION RESEARCH · FULL READ
Searches “Work” → reads “5 Work Programs for People with Disabilities”Scrolls to bottom of blog post. Reading content about the population they’d serve.BLOG POST · DEEP READ
Back to /careers/ → searches “Direct support professional CNA” one more timeFinal search. 52 events in 8 minutes. Night shift CNA who vetted the organization top to bottom.FINAL SEARCH · 8 MIN TOTAL
iProviProv
12 / 16
Real Seeker Journey · Easterseals AR

Journey c57ba379: Meta paid ad drives CNA seeker.

Meta Ads (DSP campaign). 2 sessions, 7 minutes. 18 events. Searched “CNA” specifically. Scrolled results extensively. Identified twice. Email captured.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

Clicks Meta ad → /careers/IPR_EAS_WAIVER_DSP_TEST campaign. Browses initial page, scrolls.META ADS · DSP CAMPAIGN · FIRST TOUCH
Searches “CNA” → scrolls resultsTyped a specific credential. Scrolls through CNA results extensively.CNA SEARCH
IDENTIFIED — email capturedFirst identification on CNA search results.IDENTIFIED · EMAIL CAPTURED
Returns to CNA results → continues scrollingSpending 2+ minutes reading through CNA positions. Scrolls multiple times.EXTENDED READING · 2+ MIN
IDENTIFIED again on CNA resultsSecond identification event. 7 minutes total, 18 events. The Meta ad put a CNA-credentialed seeker directly into the pipeline.2nd IDENTIFICATION · SESSION END
iProviProv
13 / 16
Real Seeker Journey · Easterseals AR

Journey 52d07b2b: Rural Arkansas seeker, Mountain Home.

Direct to /jobs. Single session, 4 minutes. 26 events. Searched “cna,” “direct support staff,” “mountain home.” Submitted form on Mountain Home search. Checked /locations/ to find nearest office. Email captured.

Source: Pathfinder events data. Visitor ID truncated/anonymized.

Arrives at /jobs — not /careers/Uses alternate URL. Late night job search. Scrolls the page.DIRECT · ALTERNATE URL · FIRST TOUCH
Navigates to /careers/ → scrolls extensivelyFinds the main careers page. Scrolling through all available positions.CAREERS PAGE · BROWSING
Searches “cna” → scrolls resultsFirst search — looking for CNA positions specifically.CNA SEARCH
Searches “direct support staff” → scrollsTrying a second role type. Knows the job titles.DSP SEARCH
Searches “mountain home” → FORM SUBMITTEDSearches by location. Scrolls results. Identified — email captured. This is where they live.LOCATION SEARCH · FORM SUBMIT · IDENTIFIED
Continues scrolling Mountain Home resultsStill reading after submitting. Wants to see everything available in their area.POST-SUBMIT BROWSING
Visits /locations/ → scrolls to bottomChecking if Easterseals has an office near Mountain Home. 3 hours from Little Rock — this is rural demand.LOCATION CHECK · RURAL CANDIDATE
iProviProv
14 / 16
WHAT THE DATA SAYS

Three things we now know.

Meta is a real recruitment channel

24% of career visitors come from Meta. Not just awareness — real candidates who browse listings and submit forms.

Seekers research the mission

Multiple high-intent visitors explored /programs/, /about-us/, and /history/ before or after viewing careers. They're choosing an employer, not just a job.

The job search tells us what to recruit

CNA, Care Coordinator, Direct Support Professional, Patient Care, Mental Health Technician. These are the roles people are actually searching for.

iProviProv
15 / 16
WHAT WE ALREADY HAVE

923 more stories to tell.

You just saw 10 career seeker journeys. Since March 17, Pathfinder and GA4 have recorded 923 completed job applications through Paylocity — each one with browsing history we can connect.

The data already exists. We can pull these journeys and show you exactly how each applicant found Easterseals, what they explored, and what led them to apply.

10 stories down. 923 to go.

iProviProv
16 / 16
PATHFINDER BY iPROV

Every candidate has a path. Now we can see it.

These aren't estimates or platform projections. These are real journeys from real job seekers, tracked by first-party cookies on your own website.

Pathfinder · iProv · Built for Easterseals Arkansas